Punjabi University 2008 M.Com Marketing INTERNATIONAL TRADE AND - Question Paper

M.Com. (Marketing) DEGREE EXAMINATION, MAY 2008.

INTERNATIONAL TRADE AND MARKETING

Time : 3 hours Maximum : 100 marks
PART A — (5 x eight = 40 marks)
ans any 5 ques..

1.What are the benefits of International Marketing?
2.Briefly discuss the lending principles of IMF.
3.What are the ways the info system is useful in marketing research?
4.Explain the role of IBRD in global trading.
5.Mention the advantages of labeling in International marketing.
6.Write a short note on “Counter Trade”.
7.Explain the documents involved in Export Trade.
8.What are the EXIM policy?

PART B — (4 x 15 = 60 marks)
ans any 4 ques..

9.Discuss the features of International Environment and its impact on International Marketing.
10.What are the various kinds of Regional Arrangements in the world Market? discuss them.
11.Define the concept of Buying Behaviour. Why is it desirable to study it in International Marketing?
12.Explain the factors affecting pricing decisions in International Market.
13.Discuss briefly the use and objectives of Advertising in International Marketing.
14.Explain the procedure for export the goods out of India.
15.Describe the functions and working of the Export Credit Guarantee Corporation.

Earning:   Approval pending.