Punjabi University 2008 M.Com Marketing STRATEGIC MANAGEMENT - Question Paper

M.Com STRATEGIC MARKETING MANAGEMENT ques. paper

M.Com. (Marketing) DEGREE EXAMINATION,MAY 2008.
STRATEGIC MARKETING MANAGEMENT

Time : 3 hours Maximum : 100 marks
PART A — (5 x eight = 40 marks)
ans any 5 ques..

1.What do you mean by shareholder value analysis? elaborate its advantages?
2.Evaluate the Experience Curve in Portfolio analysis.
3.How is corporate planning linked with marketing strategy?
4.In which circumstances the De-marketing is necessary?
5.What are the features of ‘Guerilla Marketing’?
6.Write a short note ‘‘SBU strategy’’.
7.Why is price flexibility necessary? discuss.
8.What are the factors governing basic promotional strategy?

PART B — (4 x 15 = 60 marks)
ans any 4 ques..

9.What do you mean by Strategic Marketing? discuss its different aspects.
10.Explain briefly about the latest developments in portfolio analysis.
11.Discuss the different computer packages used in strategic marketing.
12.How do different product strategies help to increase market share of an organization?
13.What do you understand by channels of Distribution? discuss the strategies to be followed to choose suitable channel of Distribution.
14.What is product diversification? What strategy is needed for product diversification?
15.What are the strategies followed by Multinational Companies in maximizing their market share?

Earning:   Approval pending.