Punjabi University 2008 M.Com Marketing PRODUCT MANAGEMENT - Question Paper

M.Com Marketing PRODUCT MANAGEMENT ques. paper

M.Com. (Marketing) DEGREE EXAMINATION, MAY 2008.
PRODUCT MANAGEMENT

Time : 3 hours Maximum : 100 marks
part A — (5 x eight = 40 marks)
ans any 5 ques..

1.Distinguish ranging from product line and product mix.
2.What is meant by product plan?
3.What is meant by product policy?
4.Explain feasibility testing.
5.What is meant by test marketing?
6.Explain product research.
7.Explain brand image.
8.Explain brand evaluation.

part B — (4 × 15 = 60 marks)
ans any 4 ques..

9.Discuss the organisation structure relating to product development.
10.Examine the utility of product life cycle as a strategic tool in marketing.
11.Discuss the process of commercialisation of a new product.
12.Explain seven S framework and its use in New Product Development.
13.Explain brand equity.
14.Discuss the recent patterns in packaging.
15.Explain the new product success and failures in India citing 1 example for success and 1 for failure.

Earning:   Approval pending.