Punjabi University 2007 M.A Mass Communication and Journalism RKETING COMMUNICATION - Question Paper

M.A Mass Communication and Journalism Model ques. Paper


MARKETING COMMUNICATION

Time: three hrs Max.Marks: 100

ans any 5 ques.. All ques. carry equal marks.

1. discuss how macro environmental factors affect the marketing plans of an
organization. provide suitable examples.

2. Justify the need for greater social responsibilities and accountability of the
corporates in the situation of growing public concerns.

3. provide an valuation of the changing middle class market in today’s situation of
multinational companies and their products.

4. Examine the importance of integrated marketing communication programmes to
face challenges from competitors.

5. Trace the growth of e-commerce. What is its status and future growth potential in India?

6. Suggest a strategy to evaluate the contributions of the channels of distribution to
the promotion of a product in a market.

7. Suggest a methodology to study the market awareness and brand preference for a
manufacturer of a consumer electronics product in your city.

8. What is brand positioning? discuss how multinational brands are positioned in
the Indian market. provide suitable examples.

Earning:   Approval pending.