B.E-B.E 1st Year Mass communication(Rajiv Gandhi Proudyogiki Vishwavidyalaya, Bhopal-2014)
BE-204 PTO
Total No. of Questions :5] [Total No. of Printed Pages :3
Roll No ..................................
Mass communication
Time : 3 Hours Max. Marks : 80
Note : i) All questions are compulsory.
ii) Figures to the right indicate full marks.
1. Answer any 10 out of 12 : 20
i) What are e-books ?
ii) Give different tools and methods of mass communications.
iii) Define the following :
a) Communication
b) Culture.
iv) Give an example of commercialized book.
v) Name any two radio channels which are functioning in India.
vi) Enlist two Indian magazines.
vii) Define virtual life.
viii) Write any two advantages of advertising.
ix) Explain graphic layout.
x) What are distinctive features of broadcast media ?
xi) What is documentary film ?
xii) Define Mass audience.
P.T.O.
Seat
No.
[4321] – 108
2. Answer any four out of six : 20
i) What are the characteristics of web based communication ?
ii) What types of sounds are used on radio ?
iii) “Video games are communicators”. Explain.
iv) “Web is global media”. Explain.
v) Distinguish between advertising and public relations.
vi) What is globalization ?
3. Answer any four out of six : 20
i) Explain does Mass Communication in turn change culture.
ii) What are documentary films ? What purpose do they serve ?
iii) What is the role of television in our everyday lives ?
iv) Is the Internet also misused ? How ?
v) What are the issues of media ethics ?
vi) What skills are developed through media literacy ?
4. Answer any two out of three : 20
i) What are the advantages of advertising ?
ii) Are e.books the future ? Comment.
iii) Write about a recent animation film you have watched in the theatre.
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B/I/13/260
| Earning: Approval pending. |
