B.Pharm-B.Pharm 3rd Year PHARMACEUTICAL MANAGEMENT(Kerala University of Health Sciences-2013)

QP CODE:307006                                Reg.No: ……………………..
Third Year B.Pharm Degree Examinations - November 2013
PHARMACEUTICAL MANAGEMENT

Time: 3 Hours                                                                                                       Total Marks: 100

• Answer all Questions.

• Write equations wherever necessary.

Essay (3x10=30)

1. Explain the various sales promotion methods for marketing pharmaceutical products.
2. Explain the term ‘Market research’. What are the various methods of conducting
market research.
3. Explain in detail on planning as part of management.
Short notes (14x5=70)
4. Mention the functions and advantages of wholesaler.
5. Leadership
6. Recruitment
7. Financial management
8. Basic principles in industrial materials management
9. Protocols for bioavailability
10. Intellectual property rights
11. What are the various channels of distribution in pharmaceutical industry
12. Define trade. Add a note on multiple shops
13. Difference between ledger and cash book
14. Levels of management
15. Import of drugs
16. Mail order business
17. Explain the following transactions of Mr. Ramu in a two columnar cash book:
2013 August Particulars Cash
2 Started business with cash 1,00,000
4 Purchased good for cash 50,000
7 Received cash from Prem 25,000
11 Paid into Bank 23,000
15 Cash Sales 8,000
21 Received from Thomson 2,400
24
Received from Daniel
Discount allowed
2,500
100
30
Rent paid for the month
paid salaries
5,000
20,000
**********************