B.A-B.A 5th Sem Organisation of Commerce(University of Pune, Pune-2012)

F. Y. B. A. Examination, October – 2012
1294 - COMMERCE
Organisation of Commerce
(2008 Pattern)

Time : Three Hours                                                                          Total Marks : 80

Note : (i) All questions are compulsory.
(ii) Figures to the right indicate full marks

Q. 1. Answer in about 50 words each (Any Two) : [10]
(1) Define the term ‘Business’.
(2) Give the meaning of ‘Retail Trade’.
(3) Give the meaning of ‘Sea-Transport.’
(4) Define the term ‘Internet.’
Q. 2. Answer in about 100 words each (Any Four) : [20]
(1) Explain the characteristics of Life-Insurance.
(2) Explain the concept of Buyer’s and Seller’s Market.
(3) Discuss – ‘Evolution of Marketing.’
(4) Explain the functions of Advertising.
(5) Explain the scope of Commerce.
(6) Explain the services of wholesaler.

Q. 3. Answer in about 250 words each (Any Three) : [30]
(1) Explain the elements of Marketing Mix.
(2) Explain the types of Buying.
(3) Explain the functions of Money.
(4) Explain the social aspects of Advertising.
(5) Explain the characteristics of Handbill Advertising.
Q. 4. Answer in about 500 words each (Any One) : [20]
(1) Explain the factors affecting selection of Media.
(2) Explain the types and advantages of Branding.