B.A-B.A Mathematics 3rd Sem Mathematical Prerequisites(University of Pune, Pune-2013)

                            P.G.D.F.T. (Semester – I) Examination, 2013
                                          ECONOMICS Paper – IV
                                 Marketing Principles and Management
                                                   (2008 Pattern)

Time : 3 Hours                                                     Max. Marks : 60

Instructions :

1) Attempt all questions.

2) All questions carry equal marks.

1. Define ‘Marketing Research’. Explain different steps and techniques in Marketing
Research Process. 15
OR
1. Why organisation need Marketing Information System ? Also explain essentials
of good MIS.
2. Explain the concept of consumer markets. Also state various types of buying
behaviour. 15
OR
2. Discuss importance of Product Planning and Development.
3. Define “Market Demand”. Explain different methods of Demand Forecasting. 15
OR
3. Define “Market Positioning”. Discuss Product Positioning Concepts and Process.
4. Write short notes (any three) : 15
a) Competitor’s Analysis
b) Multi-level segmentation
c) Product Life Cycle
d) Concentrated Marketing
e) Differentiated Marketing