Other Master Degree-Master in Marketing Management (M.M.M) 3rd Sem RETAIL OPERATIONS MANAGEMENT(University of Pune, Pune-2013)

                                               [4378]-305
              M. M. M. ( Semester - III ) Examination - 2013
                        RETAIL OPERATIONS MANAGEMENT
                                       (New 2008 Pattern)

Time : 3 Hours]                                                         [Max. Marks : 70

Instructions :

(1) Attempt any five questions.

(2) All questions carry equal marks.

 

Q.1) Discuss the nature and importance of ‘Retailing’. Explain different types of Retailing.

 

Q.2) “A Retailer is a key component of the Supply Chain.” Explain the statement giving role and functions of Retailer.

 

Q.3) “Location of the store is the biggest contributing factor in the success of Retailing.” Discuss. Also explain the factors determining Store Location. 

 

Q.4) What do you understand by ‘Retail Marketing Mix’ ? Discuss the role of Pricing in Retail Marketing Mix.

 

Q.5) Discuss the role of Advertising in Retailing giving suitable examples.

 

Q.6) Define Privet Label Brand. Give five examples of Private Label Brands. Why do Retailers prefer Private Label Brands ?

 

Q.7) Write short notes : (Any Two)

(a) Shop Lifting

(b) Shelf Management

(c) Role of IT in Retailing

 

Earning:  ₹ 7.05/-