Other Master Degree-Master in Marketing Management (M.M.M) 4th Sem BRAND MANAGEMENT(University of Pune, Pune-2013)

                                             [4378]-401
               M. M. M. ( Semester - IV ) Examination - 2013
                                      BRAND MANAGEMENT
                                       (New 2008 Pattern)

Time : 3 Hours]                                                       [Max. Marks : 70

Instructions :

(1) Attempt any five questions.

(2) All questions carry equal marks.

 

Q.1) What do you mean by Product ? Explain Concept of Product Mix in detail.

 

Q.2) Explain Product Strategy over the Lifecycle.

 

Q.3) What is Product Positioning ? Elaborate various Positioning Strategies with suitable examples.

 

Q.4) Brand is much more than a Product. Explain.

 

Q.5) Discuss the methods of measuring the Sources of Brand Equity.

 

Q.6) Explain Brand Building Process. Discuss Brand Building Process in case of any one the following brands :

(a) Yippee Noodle

(b) Suzuki Hayate

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Q.7) Write short notes : (Any Two)

(a) Planning for Involvement in International Marketing

(b) Brand Extension

(c) Brand Identity and Brand Image

(d) Brand Knowledge

Earning:  ₹ 7.05/-