Other Master Degree-Master in Marketing Management (M.M.M) 4th Sem INDUSTRIAL MARKETING(University of Pune, Pune-2013)

                                          [4378]-405
                 M. M. M. ( Semester - IV ) Examination - 2013
                                    INDUSTRIAL MARKETING
                                     (New 2008 Pattern)

Time : 3 Hours]                                                    [Max. Marks : 70

Instructions :

(1) Attempt any five questions.

(2) All questions carry equal marks.

 

Q.1) Define ‘Industrial Product’. How are the Industrial Products classified ?

 

Q.2) Discuss in detail the Organisational Buying Decision Process. Give examples.

 

Q.3) What different Purchasing Systems are used in Industrial Buying ? What are the merits and demerits of each of them ?

 

Q.4) Discuss various factors that influence the Pricing of Industrial Products.

 

Q.5) Write a detail note on Promotion of Industrial Product.

 

Q.6) What is Derived Demand ? Explain various factors affecting Industrial Demand.

 

Q.7) Write short notes : (Any Two)

(a) Industrial Channels of Distribution

(b) Industrial Product Life Cycle

(c) Channel Logistics

(d) Trade Shows and Exhibitions

 

Earning:  ₹ 7.05/-