Other Master Degree-Master in Marketing Management (M.M.M) 4th Sem RURAL AND AGRICULTURAL MARKETING(University of Pune, Pune-2013)
[4378]-406
M. M. M. ( Semester - IV ) Examination - 2013
RURAL AND AGRICULTURAL MARKETING
(New 2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Solve any five questions.
(2) All questions carry equal marks.
Q.1) What is Co-operative Marketing ? Explain the contribution of Co-operative Sector by discussing its various functions. Also suggest some measures to overcome the limitations. [14]
Q.2) (A) “Government plays significant role in Agricultural Development.” Comment. [07]
(B) Discuss role of Agriculture in Economic Development in India. [07]
Q.3) Explain various bases for Segmentation of Rural Market. Design Segmentation - Targetting - Positioning (STP) Strategy for ‘Ready to Eat’ Products in Rural Market. [14]
Q.4) Discuss role of Distributors and Retailers in Rural Marketing. Also comment on whether their role or scope or functions are different than the same in Urban Markets. [14]
Q.5) Define ‘Rural Marketing’. Also explain scope and significance of Rural Marketing in Indian Context. [14]
[4378]-406 1 P.T.O.
Q.6) Explain Concept of ‘Agriculture Marketing’. Discuss the difference between Agriculture Marketing, Industrial Marketing and Consumer Marketing. [14]
Q.7) Write short notes : (Any Two) [14]
(a) Export Potential for Farm Products
(b) Promotion Mix for Rural Markets
(c) Role of Training and Research in Agricultural Marketing
(d) Emerging Branches of Agri-business
| Earning: ₹ 7.05/- |
