Other Master Degree-Master in Marketing Management (M.M.M) 3rd Sem INTERNATIONAL MARKETING(University of Pune, Pune-2013)

                                                  [4378]-301
                M. M. M. ( Semester - III ) Examination - 2013
                               INTERNATIONAL MARKETING
                                        (New 2008 Pattern)

Time : 3 Hours]                                                         [Max. Marks : 70

Instructions :

(1) Question No. 6 is compulsory. (22 marks)

(2) Attempt any three from the remaining. (16 marks each)

 

Q.l) What is the Concept of International Marketing ? Explain challanges and opportunities in International Marketing.

 

Q.2) Explain recent Import - Export Policy and Procedures as on 31 March, 2013.

 

Q.3) What is Pricing ? Explain the factors influencing International Pricing Decisions.

 

Q.4) Explain the function of WTO with respect to International Marketing.

 

Q.5) Describe the Foreign Exchange facilities by the RBI and EXAM Bank.

 

Q.6) Case Study :

A property conceived entry strategy is an essential as a carefully developed product-market strategy. There are five basic routes of enter a foreign market. We shall mention the salient features of each of there routes about. Exports, Licensing of Technology and knowhow, Multinational Trading, Joint Venture and full-fledged global operation. Exports of products is the primary route to entry into global markets. Many firms stop with this step in their International Marketing endeavour. Some firms however go beyond this primary step, they license their technology and know-how to foreign firms who may be interested in importing it into
their land. In multinational trading, the companies source products from No.any part of the world and cart it anywhere in the world where demand for the product exists. Selling up route ventures in foreign countries is another effective strategy for gaining entry into world markets. Through the joint venture, the firm literally gets dose to foreign markets. Through joint ventures, a firm becomes a native in foreign lands and that is the surest way to the birth of a full-flaged MNC. In modern days, the joint venture strategy is taking firm roots among companies planning massive global marketing. Becoming full-flaged global operators or MNC with manufacturing and marketing setups across countries is the most difficult but most rewarding of all strategies of International Marketing. In the immediately following chapter on Global Strategies for Indian Firms.

Earning:  ₹ 7.05/-