Other Master Degree-Master in Marketing Management (M.M.M) 2nd Sem RELATIONSHIP MARKETING(University of Pune, Pune-2013)

                                              [4378]-206
               M. M. M. ( Semester - II ) Examination - 2013
                               RELATIONSHIP MARKETING
                                  (New 2008 Pattern)

Time : 3 Hours]                                             [Max. Marks : 70

Instructions :

(1) Attempt any five questions.

(2) All questions carry equal marks.

(3) Use of suitable examples, models etc. will be appreciated.

 

Q.1) “A satisfied customer is less likely to be price conscious.” Justify with suitable examples

 

Q.2) Differentiate between Relationship Marketing and Traditional Marketing. Give suitable examples.

 

Q.3) “Use of customer database is very helpful in enhancing Relationship Marketing.” Please comment.

 

Q.4) How does relationship approach contribute to the Distribution Function ? Explain with examples.

 

Q.5) How would you develop ECRM Practices for Brands ? Explain with examples.

 

Q.6) Discuss various Brands of Customer Profitability ? Analyse with the help of examples.

 

Q.7) Write short notes : (Any Two)

(a) Relationship Marketing and Marketing Strategy

(b) Internal Marketing

(c) Database Marketing

(d) Buyer - Seller Relationship

 

Earning:  ₹ 7.05/-