Other Bachelor Degree-Bachelor of Hotel Management and Catering Tech. 7th Sem 704 : HOSPITALITY MARKETING—II(University of Pune, Pune-2013)

Total No. of Questions—9]                     [Total No. of Printed Pages—2
Seat No. [4381]-706
                              B.H.M.C.T. (Seventh Semester) EXAMINATION, 2013
                                         704 : HOSPITALITY MARKETING—II
                                                           (2008 PATTERN)

Time : Three Hours                                                       Maximum Marks : 1o0

N.B. :— (i) Q. No. 1 is compulsory.
(ii) Attempt all questions from 2 to 9.

1. Write notes on (any four) : [20]

(a) Benefits of Blue Printing

(b) Role of Employees in Service

(c) Physical evidence : Interior facilities

(d) Relationship marketing

(e) Functional organization.

 

2. (a) Write any five duties of a Marketing Manager. [5]
(b) How does service quality lead to customer satisfaction ? [5]

3. Explain any five strategies used to manage supply in Service Process. [10]

4. Explain five characteristics of Services Marketing. How can intangibility be dealt by Marketer ? [10]

5. Explain the role of recruitment and training to retain employees. [10]

6. Differentiate between goods and services. [10]

7. What is service encounter ? How does internal marketing lead to effective service encounter ? [4+6]

8. Identify five gaps found in service quality. [10]

9. State five ways of Managing Productivity. [10]

Earning:  ₹ 7.80/-