M.B.A-M.B.A Marketing Management 1st Year Q.P.CODE: [07DMB 04] MARKTING MANAGEMENT.(Bharathiar University, Coimbatore-2013)

                    MBA DEGREE EXAMINATION, MAY 2013

                                Q.P.CODE: [07DMB 04]

                   FIRST YEAR: MARKTING MANAGEMENT.

 

 

Answer any FIVE out of Eight questions.

 

All questions carry equal marks (5 * 20 = 100)

 

1. Explain and compare the Five Marketing Philosophies..

 

2. Explain GE Business Grids Contribution towards Strategic Marketing..

 

3. What are the four types of Buying behavior?.

 

4. Describe the role of Product and Service Branding, Packaging, Labeling and Product Spport Services.

 

5. Explain the Channel management Decisions. 

 

6. Write a detail note on Socially responsible Marketing Communication.

 

7. Explain Customer Relationship levels and Tools.

 

8. Explain Marketing Challenges and Nicher Strategies.

Earning:  ₹ 7.10/-