Post Graduate Diploma-PG Diploma International Business INTERNATIONAL MARKETING(Andhra University (AU), Visakhapatnam, Andhra Pradesh-2011)
Saturday, 24 August 2013 11:08anudouglas
Marketing Management / International Business
Paper II — INTERNATIONAL MARKETING
Time : Three hours Maximum : 75 marks
Answer any FIVE questions.
All questions carry equal marks.
1. Define International marketing. Explain briefly the scope of international markets.
2. Discuss the influence of legal and political Environment on International business.
3. What are the documents required for imports? Explain.
4. What are the factors that determine distribution and sales policy of an international firm?
5. Explain briefly the criteria for international market selection and segmentation.
6. Analyse the institutional framework for international business.2 (DMM 02/DIB 02)
7. How different is advertising and promotional management of international firms when compared to domestic firms? Discuss briefly.
8. Explain the various aspects of coordination and control of international market.
9. What are the sources of data for international market research?
10. Explain the various facets of trade and Economic Envir
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