M.A-M.A Education NEW MEDIA AND ADVERTISING (Alagappa University - Directorate of Distance Education-2012)

DISTANCE EDUCATION
M.A. (English) DEGREE EXAMINATION, MAY 2012.
NEW MEDIA AND ADVERTISING
Time : Three hours Maximum : 100 marks
SECTION A — (5 × 8 = 40 marks)
Answer any FIVE questions given below each not exceeding 150 words.
1. What are the characteristics of computers and its needs?
2. Explain the role of Adobe Photoshop and MS Access in the field of Advertising.
3. Briefly explain the concept of WWW.
4. Differentiate hardware and software.
5. Explain how you access to references on the Internet.
6. Write about VRLs and newsfeeds.
7. Bring out the techniques of working with graphics.
8. Narrate briefly the functions of new media in Public relations and advertisement.
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR essay type questions given below in 400 words each.
9. Write an introduction about computers and explain about any two Operating systems.
10. Explain the role of the following in advertising in the new media:
(a) MS word
(b) MS Excel
(c) MS PowerPoint
11. Discuss the techniques of publishing through the new media.
12. What are the important features of Websites and Web pages?
13. What are the advantages of using Search engines, browsers, plug-ins and forts in Internet?
14. Discuss the future trends of the internet and its influence on the social behaviour.
15. Give a brief account of the evolution of Advertising in India.
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Earning:  ₹ 6.05/-