MS-MS Education Management MARKETING OF EDUCATION SERVICES(Alagappa University - Directorate of Distance Education-2010)
Wednesday, 26 June 2013 11:56Jebaprincy
M.S. (EM) DEGREE EXAMINATION, MAY 2010.
MARKETING OF EDUCATION SERVICES
Time : Three hours Maximum : 100 marks
SECTION A — (5 ´ 8 = 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Bring out the salient features of services marketing.
2. Write a note on ‘‘Service mission’’.
3. Briefly explain the concept of Life cycle in education ventures.
4. State the objectives of ‘‘Off-campus arrangement’’.
5. Mention the advantages of advertisement in promoting education.
6. What are the essentials of personal selling in educational marketing?
7. What is ‘Bench Marking’? State its importance.
8. Write notes on ‘‘Quality Assurance in Teaching’’.
SECTION B — (4 ´ 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Explain the significance and objectives of Services Marketing.
10. Describe the importance of Education Product Planning and Development. Also explain its principles.
11. Discuss the various objectives and methods of fee structures in education.
12. Examine the different education promotional strategies.
13. Explain the various steps involved in the process of Internal marketing in education service.
14. Highlight the various service quality dimensions.
15. Evaluate the objectives and benefits of Intellectual property rights in Education service.
| Earning: ₹ 0.10/- |
