M.Com-M.Com Insurance Management INSURANCE MARKETING MANAGEMENT(Alagappa University - Directorate of Distance Education-2010)

DISTANCE EDUCATION
M.Com. (IM) DEGREE EXAMINATION, MAY 2010.
INSURANCE MARKETING MANAGEMENT
(upto 2006 batch)
Time : Three hours    Maximum : 100 marks
PART A — (5 ´ 8 = 40 marks)
Answer any FIVE questions.
1.    Explain the concept of consumer satisfaction and modern approach of marketing.
2.    State the importance and benefits of marketing.
3.    Differentiate marketing research and marketing information system.
4.    What are the factors determining the insurance product mix?
5.    What are the manufactures criteria for a new insurance product?
6.    Differentiate between insurance advertisement and insurance salesmanship.
7.    State the various factors which determine the advertisement budget for insurance products?
8.    State the various causes for the increase in sales promotion activities in insurance.
PART B — (4 ´ 15 = 60 marks)
Answer any FOUR questions.
9.    Discuss the various approaches to the study of marketing.
10.  Explain the components of insurance marketing research procedure.
11.  Define the term insurance advertisement media. What are the factors governing the selection of the media?
12.  Describe the procedure to be followed in the selection of a suitable distribution channel.
13.  Explain the meaning and the basis of market segmentation.
14.  Briefly explain the reasons for the slow growth of marketing services in underdeveloped countries.
15.  What is pricing of insurance product? State the procedure for determining insurance pricing?

Earning:  ₹ 6.05/-