M.Com-M.Com Marketing 2nd Sem Marketing Management(Osmania University (OU)-2010)

Time:3 hours
Max.Marks:80

SECTION-A
Answer all questions. Each question carries 4 marks
1.Product Concept.
2.Penetration Pricing.
3.Personal selling.
4.Advertising Budget.
5.MKIS

SECTION-B
Answer all questions using internal choice.
6(a) Explain the stages in new product development process. What are the possible reasons for new product failures?
OR
(b) Explain different stages involved in product life cycle. What marketing strategies can be followed at every stage of product life cycle?

7(a) Evaluate the importance of pricing in a marketing programme. What are the pricing objectives?
OR
(b) Explain the pricing strategies available for marketers. What strategies are suitable in the introductory stage of a product? Why?

8(a) what is sales promotion? Explain a few sales promotion programmes of Indian companies.
OR
(b) How do you measure the advertising effectiveness?

9(a) "Middlemen may be eliminated but not their functions". Critically evaluate the statement.
OR
(b) Explain the different concept of distribution channel systems.
Discuss briefly the factors in channel management decisions.

10(a) Explain the process of marketing information system.
OR
(b) Discuss various steps in marketing research process.

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