B.Com-B.Com Computer Applications ELEMENTS OF MARKETING (Alagappa University - Directorate of Distance Education-2012)

DISTANCE EDUCATION
B.Com. (CA)/B.Com. (CA)/(Lateral) DEGREE EXAMINATION, MAY 2012.
ELEMENTS OF MARKETING
(2005 Onwards)
Time : Three hours Maximum : 100 marks
SECTION A — (5 × 8 = 40 marks)
Answer any FIVE questions.
1. Define the term market.
2. What is mean by market mix?
3. What is Buyer behaviour?
4. What are buying motives?
5. Explain the product life cycle.
6. What is product diversification?
7. What is price?
8. Distinguish between advertising and sales promotion.
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
9. Explain in detail the evolution of the marketing concept.
10. Explain buyer behaviour models.
11. Discuss major product mix strategies.
12. Explain pricing objectives and what are the factor affecting pricing decisions.
13. Explain the various function of marketing.
14. Explain the various types of channels of distribution.
15. Discuss the kinds of Media. 

Earning:  ₹ 6.05/-