B.B.A-B.B.A MANAGERIAL ECONOMICS(Alagappa University - Directorate of Distance Education-2012)

DISTANCE EDUCATION
B.B.A. (CS) DEGREE EXAMINATION, MAY 2012.
MANAGERIAL ECONOMICS
(2005 onwards)
Time : Three hours Maximum : 100 marks
SECTION A — (5 × 8 = 40 marks)
Answer any FIVE questions.
1. What is managerial economics? Explain its functions.
2. How is elasticity of supply measured?
3. Distinguish between monopoly and perfect competition.
4. What do you mean by Implicit cost? How it is differ from Explicit Cost? Give examples.
5. Write a note on Giffengood.
6. Explain the following terms :
(a) Price elasticity of demand
(b) Cross elasticity of demand.
7. State the conditions for Perfect Competition.
8. Give an account of Price Discrimination.
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
9. Define demand. What are the factors affecting demand?
10. How does market price influence its elasticity of demand and supply of a commodity?
11. Define Monopolistic competition. How are the prices determined under monopolistic competition?
12. Discuss the methods of forecasting the demand for the existing and new products.
13. Critically examine Lionel Robbin’s definition of economics.
14. Discuss the importance of Cobb-Douglas production function.
15. Write short notes on :
(a) Law of diminishing returns
(b) Risk and uncertainty.
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Earning:  ₹ 3.29/-