B.B.A-B.B.A BUSINESS COMMUNICATION(Alagappa University - Directorate of Distance Education-2012)

DISTANCE EDUCATION
B.B.A.(CS) DEGREE EXAMINATION, MAY 2012.
BUSINESS COMMUNICATION
(2005 onwards)
Time : Three hours Maximum : 100 marks
SECTION A — (5 × 8 = 40 marks)
Answer any FIVE questions.
1. What do you mean by communication? Explain the elements of communication.
2. Briefly explain the qualities of a business letter.
3. What are the contents of an order letter? Explain.
4. Briefly explain the situations under which a circular letter is prepared.
5. Draft a letter to your banker to pay insurance premium.
6. Define minutes. Briefly explain the points to be considered while writing minutes.
7. Draft an application for the post of a company secretary.
8. Explain the characteristics of a good report.
SECTION B — (4 × 15 = 60 marks)
Answer any FOUR questions.
9. Explain the objectives of communication.
10. Draft a circular letter for the establishment of a new business.
11. As a seller, write a letter for taking up a reference.
12. Write a letter to the insurance company for enquiring about the surrender value of the policy.
13. Briefly explain the contents of the notice calling Annual General Meeting of a company.
14. Write a report of a marketing manager for opening a new branch of textile showroom.
15. Explain the characteristics of a good speech.

Earning:  ₹ 3.25/-