B.B.A-B.B.A BUSINESS COMMUNICATION (Alagappa University - Directorate of Distance Education-2012)
Friday, 21 June 2013 01:13Jebaprincy
B.B.A. (Banking) DEGREE EXAMINATION, MAY 2012.
BUSINESS COMMUNICATION
(2005 Onwards)
Time : Three hours Maximum : 100 marks
PART A — (5 × 8 = 40 marks)
Answer any FIVE questions.
1. Explain the layout of a business letter.
2. Write notes on (a) Status enquiry (b) Trade reference
3. Explain the importance of collection letter.
4. State the contents of an order letter?
5. State the circumstances under which a circular letter can be effectively used.
6. What are the merits and demerits of agency letters?
7. What is an agenda? Explain the different types of an agenda.
8. What are the qualities of a good business report?
PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
9. Explain the different types of business letters.
10. Draft a letter to an existing customer enquiring about the financial status of a prospective customer.
11. A customer of your company has been supplied with a defective refrigerator. Draft a suitable reply convincing him to accept a new refrigerator as replacement.
12. Draft a letter on behalf of a life insurance company to a policy holder who wishes to surrender his policy, dissuading him from doing so by suggesting to avail the loan facility.
13. Write a circular letter intimating the change of address to customers.
14. Draft the minutes of the twenty fifth annual general meeting of sun info systems Ltd., Delhi assuming the usual transactions.
15. Draft an application with your Bio-data for the post of sales executive in a company dealing with consumer goods.
| Earning: ₹ 6.00/- |
