B.C.A-B.C.A Computer Application BUSINESS COMMUNICATION (Alagappa University - Directorate of Distance Education-2012)

DISTANCE EDUCATION
B.C.A / B.C.A (Lateral) DEGREE EXAMINATION, MAY 2012.
BUSINESS COMMUNICATION
(2003 onwards)
Time : Three hours Maximum : 100 marks
Answer any FIVE questions.
All questions carry equal marks. (5 × 20 = 100)
1. (a) What is communication? Explain the various forms of communication. (10)
(b) Describe the important goals of communication. (10)
2. Explain the various parts of business letters. (20)
3. (a) Draft a letter placing order for computer systems. (10)
(b) Is the customer always right? Discuss this with reference to complaints and their settlements. (10)
4. (a) Explain the importance of Minutes Writing. (10)
(b) Describe the various essential elements of Business Report. (10)
5. (a) What is an Essay? Give the structure of an essay. (10)
(b) What do you mean by presentation? How is it differs from speech. (10)
6. Explain the important matters to be included in the Application for a situation. (20)
7. (a) What are the various types of Testimonials? (10)
(b) Draft an Application for the post of Computer Programmer. (10)
8. (a) Write an essay on scope of employment opportunities for B.C.A. students. (10)
(b) Give a specimen of a Director Report. (10)

Earning:  ₹ 5.95/-