B.B.M-B.B.M MARKETING OF BANKING SERVICES (Alagappa University - Directorate of Distance Education-2012)

DISTANCE EDUCATION
B.B.M. DEGREE EXAMINATION, MAY 2012.
MARKETING OF BANKING SERVICES
Time : Three hours Maximum : 100 marks
PART A — (5 × 8 = 40 marks)
Answer any FIVE questions.
Each answer should not exceed 1 page.
1. What are the features of bank marketing?
2. Is there any difference between marketing and selling?
3. Write a note on marketing audit.
4. What are the characteristics of a good layout of a bank branch?
5. What are the advantages of branding in marketing of bank services?
6. What are the various factors which affect price of a bank product?
7. How promotion influences demand of a bank product?
8. Outline the factors those affect selection decisions in bank marketing personnel.
PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
Each answer should not exceed 3 pages.
9. State the significance of bank marketing.
10. ‘Marketing management evolves its marketing risk in relation to its external environment’. Elucidate.
11. What are the bases for segmentation of bank market?
12. What are the critical forces influencing the management new bank products?
13. Evaluate the importance pricing in a bank marketing. What are pricing objectives?
14. How promotion influences demand of bank products? Explain different types of promotion strategy.
15. What are the various categories of training imported to bank employees.

Earning:  ₹ 6.40/-