B.B.A-B.B.A 1st Year (Babasaheb Bhimrao Ambedkar University, Lucknow, Uttar Pradesh-2009)

Enrollment Number:

Dr. Babasaheb Ambedkar Open University

         TERM END EXAMINATION MAY - 2009.

: 24/5/2009 : 11:00 to 2:00 : 70

Section A:

Elaborative Questions Attempt Any Three (Each Question carry 15 marks)    (45 Marks)

a.    Discuss the various social and cultural influences on buyer behavior.

b.    What is product life cycle (PLC)? Describe the features of each stage of PLC.

c.    Discuss the strengths and weaknesses of an advertising as a promotional tool.

d.    Define retailers and describe the various functions of retailers.

e.    What are the components of an organizational marketing environment - Discuss any three components in details.

Section B:

Short Questions Attempt Any Five (Each question carry 5 marks)    (25 Marks)