Madras University (UnOM) 2009 M.B.A Finance International keting - Question Paper
PARTA-(5*5=25 marks)
Answer any five Questions
All Questions Carry equal marks.
1. Define International marketing and state its
importance.
2. What are the uses of Letter of Credit? Enlist
Various types of Letter of Credit?
3. Explain the objectives of ECGc.
4. Distinguish between 'Desk Research' and 'Field
Research'.
5. What is counter trade? Is it advantageous?
6. what factors do you think would influence most
of the market entry decision in International Trade?
7. Write an explantory on:
a) Export packing
b) Joint Ventures
c) marine Insurance.
8. Explain salient features of "Free Trade
Zone".
PART B- (4*10=40 marks)
Answer any FOUR questions.
All question carry equal marks.
9. How do cultural,economic and political factors
affect the environment for International Marketing?
10. Define Tariff and Non-tariff barrier. How do
Non-tariff barrier differ from tariffs? why non-tariff barriers become more
important in recent years?
11. Discuss the major features of India's EXIM
policy.
12. Evaluate the major recent trends in the
india's foriegn trade.
13. Explain the role of:
a) European Economic Community(EEC)
b) UNCTAD
c) Preferential Trade Area (PTA)and
d) GATT
14. Critically evaluate the performance of ECGc in
Promoting Exports.
PART C- 15 marks)
Compulsory
15. Case study.
FASHION LTD:
Hi-fashion garments is a small-scale Company
manufacturing high quality fashion garments.Its annual sales are around Rs.20
lakhs, mostly in a few mojor Metropolitan Centres in Indaia.It does not have its
own distribution outlets but sells to some selected retailers who market them
under their own brand names.The Company has both gents and ladies line. The
proprietor of Hi-fashion for some time is considering the fact that if the
turnover of the company is to be increased, it might be easier through
exports.Domestic market for the fashion garments is fairly limited nor it is
expected to record any substantial growth in the immediate future.
In order to explore the export markets,he has
recently sent his number two man in this organisation to western Europe. He has
just returned and had submitted a market survey report which is produced in the
Annexure.The Proprietor is considering whether on the basis of the report it
would be worthwhile to try to make an entry in this market.And if the attempt
is to be made, What will be the appropriate marketing plan for this purpose?
a) Analyse the distinguishing characteristics of
the European Clothing Market.
b) Prepare a broad outline of the marketing plan
for HI-fashion Ltd.
Earning: Approval pending. |