Madras University (UnOM) 2008 M.B.A Business Administration Managerial Economics(IDE) - Question Paper
MAY 2008 P/ID 37505/PBAE
Maximum: 80 marksPART A (5 x 5 25 marks) Answer any FIVE questions. All questions carry equal marks.
Time: Three hours
1. What is meant by risk?
2. What is executive opinion method of demand forecasting?
3. What is cost an alysis?
4. What is monopoly?
5. What are the economies of scale?
6. What is price discrimination?
7. What is advertising?
8. What is national income?
PART B (4 x 10 = -10 marks i Answer any FOUR questions.
All questions carry equal marks.
9. Explain the scope and nature of managerial economies.
10. Discuss briefly different methods of forecasting demand with advantages and limitations for consumer durable products.
11. State the salient features of Long-run Average cost Curve (LAC). Why is it called as planning curve?
12. What are the pricing objectives? Discuss the different pricing methods and approaches to product line pricing.
13. Explain the different methods of determining total advertising budget. How do you measure the economic effects of advertising?
14. Define national income and explain the different methods of measurement of national income.
2 P/ID 87505/PBAE
If). Case Study:
Machine A has a prospective first cost of Rs. I lakh, which has annual operating costs of Rs. 80,000 and an economic life of 5 years. Machine B costs Rs. 1.5 lakhs and has Rs. 75,000 as annual operating ousts and a 30 years economic life. Salvage values are zero.
It is expected that a new machine will be available in 5 years which, as a result of the technological improvements, will cost only Rs. 50,000 a year to operate. The cost of improved machine is expected to be Rs. 1.25 lakhs with zero salvage at the end of 5 year economic life. The minimum required rate of return is 20%.
Which machine will you buy and why?
3 P/ID 37505/PBAE
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