Madras University (UnOM) 2008 M.B.A Business Administration keting management - Question Paper
MAY 2008 P/ID 37510/PBAK
Time : Three hours Maximum : 80 marks
PART A (5 x 5 = 25 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. Explain the objectives of marketing management.
2. What is segmentation? Explain the steps involved in segmentation process.
3. Explain the important factors that influences the buyer behaviour.
4. Explain the key influence on channel selection strategies.
5. What are the steps involved in new product development?
6. What are the essential qualities for a salesman?
7. How does advertising persuade the buyer?
8. What are the various sales forecasting techniques?
PART B (4 x 10 = 40 marks}
Answer any FOUR questions.
Ail questions carry equal marks.
9. Define marketing concepts and their application in reference to the company know to you engaged in the marketing of consumer durables.
10. What are the factors associated with the marketing planning?
11. What are the various components of packaging?
12. What are the services provided by the wholesalers to manufacturers and retailers?
13. What are the different methods of determining the advertising budget?
14. What are the advantages and disadvantages of E-marketing?
MAY 2008 P/ID 37510/PBAK
As a result of globalisation, a company manufacturing a medium sizod car experiences a sharp decline in the demand for their products. There is a growing threat to its market in the future too.
The company realises, based on a survey that product obsolescences is the chief factor for the declining demand for their product. The board decides to go for modernisation to copo with the emerging demands, inspite of limited reserves.
Question :
Suggest detailed measures for new product development.
MAY 2008 P/ID 37510/PBAK
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