Madras University (UnOM) 2001 M.B.A - Research Methodolgy and Communication - 2011 - Question Paper
OCTOBER 2011
P/ID 77507/ PMBG/PMB1GTime : Three hours Maximum : 100 marks
PART A (5 x 6 = 30 marks)
Answer any FIVE questions.
All questions carry equal marks.
Describe the objectives of research.
2./ Enumerate formulation of hypothesis.
3./ Describe exploratory research.
4. Define sampling unit, Universe.
5. Describe parametric tests.
6. Define frequency table.
7. / Enumerate the use of charts in a research report.
8. / Describe technical proposal.
PART B (5 x 10 = 50 marks)
Answer any FIVE questions.
All questions carry equal marks.
9. Explain the applications of research in management.
10./ Explain various designs of experimental research.
lly Explain different methods under non-probability sampling.
12. Explain various data analysis packages used in computers.
13. Multivariate analysis portrays the research finding better than univariate and bivariate analysis Discuss .
14. Explain the process of coding with example and explain the importance of coding.
15 Explain the format of the research report.
I6y Explain the aspects effective communication strategies in organizing a seminar/conference.
PART C (20 marks)
Compulsory
17. Prepare a research proposal to understand the impact of economic policy changes on the sales of consumer goods.
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