Madras University (UnOM) 2007 B.Com universtiy of madras - Question Paper

NOVEMBER 2007 21616/AW2A/AF2A/ZZ2A/AZ4C
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Time :Three hours Maximum : 100 marks
SECTION-A
Answer any TEN Quetions
1.What is meant by communication.
2.What are the main barriers to organisational communication.
3.What are the various types of business letters?
4.What is meant by indirect interview?
5.What is promotion?
6.What do you mean by circular letter?
7.What are the functions performed by the banking correspondence?
8.Distinguish ranging from routine report and special reports.
9.What do you mean by minutes of the meeting?
10.What do you understand by offers and quotations?
11.In what way is a sales letter superior to a salesman?
12.Mention the applications of the Internet.

SECTION-B(5*6=30 marks)
Answers any 5 ques.
13.What are the essentials of an effective business letter?
14.What is a written communication? elaborate its merits?
15.Write short notes on 'Market Report'
16.In what circumstances the status enquiries are necessary?
17.What are the main points to be considered regarding the turn of agency?
18.What is an "E-mail"? How does it work?
19.Describe the Internet applications for commerce.
20.Explain the various kinds of minute of the meeting.

SECTION-C (20*2=40 marks)
Answer any 2 ques.
21.Explain the advantages of business letters.
22.Describe the different steps in the preparation of a report.
23.Write a letter of complaint from Ram and Bros to
M/s.kannan& Sons, about cetain defects in the goods supplied by them.
24.Explain the interactive communication on the Internet.

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Earning:   Approval pending.