Madras University (UnOM) 2009 B.B.A Business Administration keting management - Question Paper

NOVEMBER 2009 3340/ZZ5C
MARKETING MANAGEMENT
TIME :3HOURS MAXIMUM:100 MARKS

PART A (10X3=30 MARKS)
ans all ques.
All ques. carry equal marks

1. What do you mean by managerial approach to marketing?
2. What is marketing system?
3. What is consumer decision behaviour?
4. What is meant by preference group?
5. What do you understand by product mix?
6. What is brand name?
7. What is meant by resale price maintenance?
8. What do you understand by the term retailing?
9. describe sales promotion.
10.What do you mean by publicity?

PART B (5X6=30 MARKS)
ans any five ques.
All ques. carry equal marks

11.Why do a few companies in India place more emphasis on marketing concept than others?
12.Explain the impact of environment forces on marketing.
13.Explain different kinds of buying motives.
14.Discuss importance of marketing segmentation in developing marketing strategy.
15.Explain different types of packaging.
16.What are the special issues encountered in pricing?Explain.
17.Give an account of the various kind of wholesalers.
18.Explain the functions of physical distributions.
19.Describe the main elements of promotion mix.
20.Describe the kinds of advertising.

PART C(2X20=40 MARKS)
ans any two ques.
All ques. carry equal marks
21.Explain the significance of marketing.
22.Discuss the process of personal selling.
23.What considerations influence the firms in designing its channel of distribution?Discuss.
24.Discuss the different kinds of pricing policies.

Earning:   Approval pending.