Madras University (UnOM) 2010 B.B.A Business Administration keting research - Question Paper

April 2010 ZZ6B
MARKETING RESEARCH
Time:Three hours Maximum:100 marks
part A - (10X3=30 marks)
ans any 10 ques..
1. describe marketing research.
2. List the scope of marketing research.
3. elaborate the objectives of marketing research?
4. What is random sampling?
5. elaborate sampling errors?
6. What is Mail questionnaire?
7. describe an interview.
8. describe motivational research.
9. What is product planning?
10.Define sale control.
11.Define Advertising media.
12.List the content of marketing research report.

part B- (5X6=30 marks)
ans any five ques..

13.Distinguish ranging from marketing research and market research and state content of every.
14.State the factors that should be considered while determining the sample size.
15.What is an interview? elaborate the various kinds of interview?
16.What are the limitations of motivational research?
17.Discuss the various stages in product lifecycle.
18.Explain the need for sales control research.
19.How would you choose right media of advertisement?
20.Discuss the need for marketing research report.


part C- (2X20=40 marks)
ans any two ques.

21.Explain the reasons why marketing research is considered as a tool in decision making with suitable example.
22.Briefly examine the different technique involved in data collection.
23.What is the need for advertising research?Explain the communication effect and sales effect advertisement research methods.
24.Discuss the qualities of good marketing research report with suitable example.

Earning:   Approval pending.