Madras University (UnOM) 2008 B.B.A --keting Management - Question Paper

May 2008 U/ID 22211/UCZL/UCXH
Time :3hours
Maximum marks:100


part A (10 x three =30marks)
ans any ten ques.

1.Define marketing.
2.What is marketing mix?
3.What is market segmentation?
4.What is product life cycle?
5.What is mortivation?
6.State the features of industrial goods.
7.What is an adverstisement copy?
8.What is personal selling?
9.State the various sales promotion activities.
10.What is sales forecating?
11.State the importance of public relations
12.Define publicity.

part B-(5 x 60=30 marks)

13.Explain the importance of sales management?
14.How can the sales force be motivated?
15.What channels are used for distributiong consumer goods?
16.Distinguish ranging from "Marketing" and "Selling"
17.What are the various bases for the market segmentation?
18.State the advantages and disadvantages of advertising.
19.What is consumer behaviour?State the various factors determining consumer behaviour?
20.Is control necessary on the sales force?How it can be effectively implemented?

part C(2 x 20=20marks)
21.Discuss the functions of marketing.
22.Explain the various steps to be followed in the introduction of a new point.
23.Describe the different type of pricing.
24.Explain the different kinds of advertising media.

Earning:   Approval pending.