Madras University (UnOM) 2004 B.B.A PRINCIPLES OF MANAGEMENT, - Question Paper

UNIVERSITY OF MADRAS
B.B.A EXAMINATION, APRIL 2004

PRINCIPALS OF MANAGEMENT

SECTION-A (10*3=30 MARKS)

ans ALL ques.

1. (a) is management an art or science?

(b) describe (i) policy (ii) budget and (iii) procedure.

(c) discuss the significance of decision making.

(d) What is an organization? What is division of work?

(e) What is line and staff functions?

(f) What is leadership? What is motivation?

(g) What is communication?

(h) describe (i) control and (ii) coordination.

(i) List the steps in selection process.

(j) What is functional organization?


SECTION-B (5*6=30 MARKS)

ans ANY 5 ques.

2. explain the concept and significance of management.

3. discuss modern organization theory.

4. discuss various methods of communication.

5. Identify the sources of recruitment

6. discuss Herzberg’s theory of motivation.

7. elaborate the steps in control process?

8. discuss span of control. Discuss, if wide spans are ideal.


SECTION-C(2*20=40 MARKS)

ans BOTH ques.

every ans should not exceed 1,200 words.

9. (a) discuss the steps in the process of planning. Identify the issues. Outline stips to make it effective.

(b) explain different kinds of control techniques.

10. CAST STUDY: your are the market leader in a small town in restaurant business. Suddenly you begin facing competition from a few multinational fast food chains like McDonalds are Kentucky Fried Chicken who opened branches in your place. You are now losing your business to them. What do you do?

Earning:   Approval pending.