Jawaharlal Nehru Technological University Kakinada 2010-2nd Sem M.B.A Subject Code: MB925 [R09] Regular s Organizational Behavior - Question Paper

Time: three Hours


Max Marks: 60


ans any 5 ques. All ques. carry EQUAL marks



1. Write about the scope and core concepts of marketing?

2. What is demand? elaborate the different kinds of demand that a marketing manager must
consider for market planning?

3. Write a brief note on the demographic segmentation and different factors that are
considered in demographic segmentation?

4. elaborate the stages of new product development? explain the challenges involved in
developing new products?

5. explain the pros and cons of initiating price cuts in today's competitive markets

6. What do you understand by communication mix? discuss every tool with examples?

7. Write about the growth and patterns in wholesaling?

8. What is annual plan control? Write about its significance in enhancing the overall
performance of the organization

Earning:   Approval pending.