Indira Gandhi National Open University (IGNOU) 2006 M.Sc Tourism MTM9 Understanding kets e, 2005 - Question Paper

IGNOU MTM9 Understanding Tourism Markets June, 2005

MASTER'S IN TOURISM MANAGEMENT
Term-End exam

June, 2005

MTM-9 : UNDERSTANDING TOURISM MARKETS

Time: three hours
Maximum Marks: 100
Note :Attempt any 5 ques.. All ques. carry equal marks

1. How would you plan a market research proposal for understanding tourism markets ? (20)

2. Understanding domestic markets is essential for tourism promotion, comment with examples and characteristics of domestic market in India. (20)

3. Discusst he characteristicso f Europeant ourism market for India. (20)

4. Write about 300 words every on subsequent : (10+10)

(i) Emerging patterns in tourism

(iil Sources of tourism info

(iii) Targeting and Positioning

5. explain the characteristics of out-bound tourist from india. (20)

6. How would you segment tourism market ? (20)

7. We are yet to fully exploit the NRI tourism market. comment. (20)

8. explain the market constraints in relation to tourism marketing. (20)

9. explain the role of forecasting in tourism marketing. (20)

10. Write about 300 words every on any 2 of the following: (10+10)

(i) Middle East markets for India

(ii) UK market for India

(iii) Japanese market for india

Earning:   Approval pending.