Indira Gandhi National Open University (IGNOU) 2006 M.Sc Tourism MTM6 keting for Managers - Question Paper

IGNOU MTM6 Marketing for Tourism Managers December 2006

MASTER'S IN TOURISM MANAGEMENT
Term-End exam

December, 2006

MTM-5: Marketing for Tourism Managers

Time: three hours
Maximum Marks: 100
Note :Attempt any 5 ques. in about 600 words every.

l. What is meant by social marketing? explain its relationship with service sector. (20)

2. write about 800 words every on any 2 of the subsequent : (10+10)

(a) Pricing Policy

(b) Desirable Products

(c) Product Life Cycle

3. What do you mean by market segments ? explain different approaches for market segmentation in tourism. (20)

4. Write an essay on the factors that influence consumer behaviour. (20)

5. describe the subsequent : (5+5+5+5)

(a) Publicity

(b) Marketing mix

(c) Marketing organisation

(d) Alternutg channels of distribution

6. explain the role of advertising in marketing with the help of examples from tourism in particular. (20)

7. discuss why variations exist in application of person selling from industry to industry and from company to company. (20)

8. describe a wholesaler. what role does he play in promoting the tourism products ? (20)

9. What is Sales Forecast ? elaborate the methodes and approaches for Sales Forecast ? (20)

10. How do government regulations and policies influence marketing ? (20)

Earning:   Approval pending.