Indira Gandhi National Open University (IGNOU) 2005 M.Sc Tourism MTM15 Meetings, Incentives, Conferences and Expositions (MICE) - Question Paper

IGNOU MTM15 Meetings, Incentives, Conferences and Expositions (MICE) June 2005

MASTER'S IN TOURISM MANAGEMENT
Term-End exam

MTM-15 : MEETINGS, INCENTIVES, CONFERENCES AND EXPOSITIONS (MICE)

Time: three hours
Maximum Marks: 100
Note : ans any 5 ques. in about 600 words every.

June, 2005

1. explain the linkages ranging from business and leisure tourism. (20)

2. Write an essay on incentive travel. (20)

3. Mention the role of different players in convention industry. who are meeting planners ? (20)

4. What is the purpose of trade indicates ? Design a trade fair. (20)

5. What role does location play in convention business ? (20)

6. How would you market and promote a convention ? (20)

7. Dscuss the relevance of info technology in convention management keeping in view on-site planning. (20)

8. explain post-convention behaviour and tasks. (20)

9. Write an essay on expositions as a marketing tool. (20)

10. How would you manage incentive tours ? (20)

Earning:   Approval pending.