Indira Gandhi National Open University (IGNOU) 2006 M.Sc Tourism MTM15 Meetings, Incentives, Conferences and Expositions (MICE) - Question Paper

IGNOU MTM15 Meetings, Incentives, Conferences and Expositions (MICE) December 2006

MASTER'S IN TOURISM MANAGEMENT
Term-End exam

MTM-15 : MEETINGS, INCENTIVES, CONFERENCES AND EXPOSITIONS (MICE)

Time: three hours
Maximum Marks: 100
Note : ans any 5 ques. in about 600 words every.

December , 2006

1. explain the corporate sector and business traveller in relation to tourism operations. (20)

2. How would a travel agency handle its business for business travellers ? (20)

3. Write short notes on any 2 in about 300 words every : (10+10)

(a) Trade Exhibitions

(b) Post-Convention tasks

(c) Service-gapc oncept

4. explain the linkages of conventions and business travel with hospitality industry. (20)

5. describe the folloiwng: (5+5+5+5)

(a) Expositions

(b) Market Analysis

(c) Attendees

(d) Meeting centres

6. explain the role of sponsors and feedback analysis in the success of any convention. (20)

7. Who performs the site selection process ? How do these sites vary in terms of perspective environment? (20)

8. How did the advent of technology create a revolqtion in the profession of meeting planning ? provide suitable examples to support your ans. (20)

9. In what ways can government encourage private sector and make India a hot MICE destination? (20)

10. How would you segment the convention market ? Who are the key coustomers for the convention planners ? (20)

Earning:   Approval pending.