Government Polytechnic 2010 Diploma in Hospital Management Design Management & Professional Practice. - Question Paper

Q.1 (a) How can we prepare questionnaire for survey? 07
(b) How rural and urban areas related with advertising field? 07
Q.2
(a) What is market survey and research? How it can be helpful in
advertising field?
07
(b) What is market? 07
OR
(b) How the time factor is important in the advertising job work? Why? 07
Q.3
(a) elaborate the main terms and conditions applying in contracting of any
job?
07
(b) discuss key factors to be taken into consideration for handling a client. 07
OR
Q.3 (a) What is media planning ? elaborate electronics medias ? 07
(b) discuss in detail about media for rural advertising. 07
Q.4
(a) What is consumer's psychology? 07
(b) What is human's psychology? 07
OR
Q. four (a) How role of language plays an important part for advertising? 07
(b) How consumer can attract by observing the advertisement? 07
Q.5
(a) How the advertising agency works? 07
(b) elaborate the key factors for campaign planning? 07
OR
Q.5 (a) What is direct mail? 07
(b) Write in short: various services needed for advertising & printing? 07

Earning:   Approval pending.