Indira Gandhi National Open University (IGNOU) 2010 B.B.A Brl-001 : overview of retailing - Question Paper
No. of Printed Pages : 2 BRL-001
DIPLOMA IN RETAILING/BB A IN RETAILING Term-End Examination
O
O
BRL-001 : OVERVIEW OF RETAILING
Maximum Marks : 50
Time : 2 hours
Note : (i) Attempt any five questions.
(ii) All questions carry equal marks.
1. Briefly explain the various factors influencing 10 consumer behaviour in retailing.
2. (a) Explain the various features of Rural
Markets.
4+6=10
(b) Discuss various rural retailing formats with examples.
3. Discuss the career opportunities in retail Industry. 10
4. Discuss the factors influencing the decision of 10 store location.
5. Discuss the tasks performed in a Retail firm. 10
6. Explain the various types of business format 10 franchising with examples.
7. (a) Discuss the key factors of Visual
Merchandising. 5+5=10
(b) Distinguish between' ethical standards' and 'ethical codes'.
8. Write short notes on any two of the following :
(a) Every Day Low Pricing (EDLP) 5+5=10
(b) Retail Image Dimensions
(c) Store Strategy Mix
(d) Customer Relationship Marketing (CRM)
BRL-001 2
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| Earning: Approval pending. |
