Indira Gandhi National Open University (IGNOU) 2010 B.B.A Brl-002 : retail keting and communication - Question Paper
No. of Printed Pages : 2 BRL-002
DIPLOMA IN RETAILING (DIR) / BBA
Term-End Examination December, 2010
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BRL-002 : RETAIL MARKETING AND COMMUNICATION
No. of Printed Pages : 2 BRL-002
Maximum Marks : 50
Time : 2 hours
Note : Attempt any five questions.
1. Explain various emerging trends in Retail 10 Marketing.
2. What is personal selling ? Describe the objectives 3+7 of personal selling.
3. Discuss any four personal selling objections. 10
4. Explain the role of retail promotion. 20
5. What do you mean by Advertising ? Explain the 2+8 categories of advertising.
6. Explain the objectives of Sales Promotion. jq
8. Discuss various In-store Promotional methodologies.
9. Write short notes on any two of the following :
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5+5
(a) Advantages of Personal Selling.
(b) Qualities of a Salesperson.
(c) Retail Promotion Mix.
(d) Overall Price Strategies.
BRL-002 2
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| Earning: Approval pending. |
