Indira Gandhi National Open University (IGNOU) 2010 B.B.A Brl-003 : retail management perspectives and communicator - Question Paper
No. of Printed Pages : 3 BRL-003
BBA RETAILING / DIR
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csj December, 2010 O BRL-003 : RETAIL MANAGEMENT PERSPECTIVES AND COMMUNICATOR
Time : 2 hours Maximum Marks : 50
Note: Answer any five questions. All questions carry equal marks (10 maria each).
1. Answer any four questions. 4x2V2=10
(a) How management is different from administration ?
(b) Why planning is needed in a retail firm ?
(c) Describe need for an organisational communication.
(d) What are the determinants of an employee behaviour at a service centre of a retail shop ?
(e) Why is communication technology needed for retail with a specific format ?
(f) List non-verbal communication being used in specific format.
2. Explain the steps involved in a retail planning process ? Discuss the barriers you come across in a retail planning process ? 5+5=10
3. How do you design an organisation structure for a retail shop in a metro city like Delhi/Mumbai/ Kolkata, etc ? 10
4. Successful leaders need high intellectual qualities. Describe the qualities you need to become a successful leader in retail ? 10
Why listening is important in a business context ? Explain the process of listening and types of listening. 3+3+4=10
6. Being an employee of a retail firm, you may come across a variety of people with a variety of culture and cross-culture. Explain the tips for effective cross culture communication in a retail firm. 10
7. What are the objectives of financial accounting ?
How Profit and Loss Account and Balance Sheet are important financial statements for a retail firm ? 3+7=10
(a) Unity of Command and Unity of Direction.
(b) Policies and strategies.
(c) Leadership and motivation.
(d) Centralisation and Decentralisation.
BRL-003 3
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| Earning: Approval pending. |
