Indira Gandhi National Open University (IGNOU) 2010 B.B.A Diploma in Retailing/ in retailing - Question Paper
No. of Printed Pages : 2 BRL-001
DIPLOMA IN RETAILING/BBA IN RETAILING
Term-End Examination 2 June, 2010
BRL-001 : OVERVIEW OF RETAILING
Time : 2 hours Maximum Marks : 50
Note: (i) Attempt any five questions.
(ii) Each question carry equal marks.
1. Define retailing. Discuss the emerging trends in Indian retail Industry. 3+7=10
2. How would you distinguish a modern retail 10 format with a traditional retail format ? Explain with examples.
3. (a) Describe various considerations to be kept in mind while doing merchandise planning.
(b) Discuss the constraining factors of
Merchandise Management. 5+5=10
4. Discuss the factors influencing setting of a store iq location with examples.
5. Explain the impact of liberalization on retail 10 industry.
6. Explain the various applications of Technology 10 in Retail Industry.
7. What do you mean by business ethics ? Explain
the benefits of managing ethics in retailing. 3+7=10
8. Write short notes on any two of the following : 5+5=10
(a) Rural Retailing .
(b) Supply chain management
(c) E - Tailing
(d) Internal Atmospherics
BRL-001 2
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