Indira Gandhi National Open University (IGNOU) 2010 B.B.A Diploma in Retailing/ in retailing- Retail management perspective and communicator - Question Paper
No. of Printed Pages : 2 BRL-003
BBA RETAILING / DIR
Term-End Examination June, 2010
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BRL-003 : RETAIL MANAGEMENT PERSPECTIVES AND COMMUNICATOR
No. of Printed Pages : 2 BRL-003
Maximum Marks : 50
Time : 2 hours
Note: (i) Answer any five questions.
(ii) All questions carry equal marks (10 marks each).
1. Answer any four questions (short answer
4x2V2=10
questions).
(a) What is corporate plan ?
(b) List out basic principles of scientific management.
(c) State the characteristics of control in relation to a retail firm.
(d) Differentiate between Profit and Loss Account and Balance Sheet.
(e) What is the importance of managerial skills in retail context ?
(f) How customer is different from consumer ?
2. What is modern management ? Explain 3+7 principles of modern management.
3. Explain key areas of decision making in a retail 10 firm.
4. Explain how a leader can build teams and make 10 a retail firm successful ?
5. Good listening skills are essential to become a good 10 communicator. Explain how you could become
a good listener and benefit a retail firm ?
6. Discuss various retail organisation structures with 10 examples.
7. What is culture ? Explain inter-cultural sensitivity in the context of retail. Explain important tips
for effective cross cultural communication. 2+4+4
8. Write short notes on any two of the following : 5+5
(a) Service centre
(b) Ethnocentrism
(c) Non-verbal communication
(d) Financial statements in the retail context.
BRL-003 2
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