Indira Gandhi National Open University (IGNOU) 2010 B.B.A Diploma in Retailing/ in retailing- Overview of Retailing Term End - - Question Paper
University: IGNOU, Indira Gandhi National Open University
Paper name:- BRL-001
Overview of Retailing
Year of exam:- Semester/term ending examination of Dec 2010
Duration : two hours
Maximum marks:- 50
Attachment :- PDF file containing BRL-001 Overview of Retailing, Dec 2010 paper of IGNOU. (Note:- An Acrobat learner is needed for downloading this ques. paper.)
No. of Printed Pages : 2 BRL-001
DIPLOMA IN RETAILING BB A IN RETAILING Term-End Examination
December, 2010
O
O
BRL-001 : OVERVIEW OF RETAILING
Maximum Marks : 50
Time : 2 hours
Note : (i) Attempt any five questions.
(ii) All questions carry equal marks.
1. Briefly explain the various factors influencing 10 consumer behaviour in retailing.
2. (a) Explain the various features of Rural
Markets.
4+6=10
(b) Discuss various rural retailing formats with examples.
3. Discuss the career opportunities in retail Industry. 10
4. Discuss the factors influencing the decision of 10 store location.
5. Discuss the tasks performed in a Retail firm. 10
6. Explain the various types of business format 10 franchising with examples.
7. (a) Discuss the key factors of Visual
Merchandising. 5+5=10
(b) Distinguish between' ethical standards' and 'ethical codes'.
8. Write short notes on any two of the following :
(a) Every Day Low Pricing (EDLP) 5+5=10
(b) Retail Image Dimensions
(c) Store Strategy Mix
(d) Customer Relationship Marketing (CRM)
BRL-001 2
Attachment: |
Earning: Approval pending. |