Indira Gandhi National Open University (IGNOU) 2010 B.B.A in Retailing- Retail keting and Communication ,Term Ending - - Question Paper
University: IGNOU, Indira Gandhi National Open University
Paper name:- BRL-002 Retail Marketing and Communicatio
Year of exam:- Semester/term ending examination of Dec 2010
Duration : two hours
Maximum marks:- 50
Attachment :- PDF file containing BRL-002 Retail Marketing and Communicatio, Dec 2010 paper of IGNOU. (Note:- An Acrobat learner is needed for downloading this ques. paper.)
No. of Printed Pages : 2 BRL-002
DIPLOMA IN RETAILING (DIR) / BBA
Term-End Examination December, 2010
vO O O |
BRL-002 : RETAIL MARKETING AND COMMUNICATION
No. of Printed Pages : 2 BRL-002
Maximum Marks : 50
Time : 2 hours
Note : Attempt any five questions.
1. Explain various emerging trends in Retail 10 Marketing.
2. What is personal selling ? Describe the objectives 3+7 of personal selling.
3. Discuss any four personal selling objections. 10
4. Explain the role of retail promotion. 20
5. What do you mean by Advertising ? Explain the 2+8 categories of advertising.
6. Explain the objectives of Sales Promotion. jq
8. Discuss various In-store Promotional methodologies.
9. Write short notes on any two of the following :
10
5+5
(a) Advantages of Personal Selling.
(b) Qualities of a Salesperson.
(c) Retail Promotion Mix.
(d) Overall Price Strategies.
BRL-002 2
Attachment: |
Earning: Approval pending. |